For the Love of Havaianas

As mentioned in my most recent post, I was granted the opportunity to host the beach party for the launch of the "Make Your Own Havaianas" Pop-Up Shop at North Ave Beach.

When I received word about the pop-up shop, I thought it was a brilliant idea. The ability to create your own Havaianas at one of the most popular beaches in the city? Genius.

The beach party was filled with great music, food, drinks and, more importantly, people. Amongst those people were my wonderful co-hosts (shown below) and some of my blog supporters.

 (l-r) Jena of ChiCityFashion, Emma of Très Awesome, Billy Dec of Rockit Ranch Productions, 

Nicole of The Beauty Girl, and Amy of Chicago Street Style.

Throughout the entire event, there was a long line of partygoers waiting to customize their very own pair of flip flops in the makeshift Havaianas hut. The Havaianas staff worked diligently to help customers pick their strap and sole colors as well as embellishments which ranged from cutesy flowers to flashy bling.

Drinks were supplied courtesy of Leblon and Zico. Passed hors d'oeuvres consisted of empanadas, mini pies and Crumbs cupcakes. Popchips was also on hand providing the party with ample bags of chips.

Although the weather started off good, Mother Nature had other plans which included a mini sandstorm, high winds, thunderstorms and hail. Determined customers, including myself, withstood all of that just to get their hands on the pair of bespoke Havaianas. While taking cover under the Havaianas hut along with about 30 other patrons, I immediately thought "we are clearly doing this for the love of Havaianas". Considered as partially insane, we braved apocalyptic weather for a pair flip flops. That experience definitely goes in the crazy-fashion-experiences history book, along with my Lanvin for H&M adventure.

Chicago is known as one of the best places to be in the summer (as proven by the Twitter hashtag #summertimeChi). Why not enjoy it while wearing a custom pair of the best flip flops in the market?

If you haven't visited the "Make Your Own Havaianas" Pop-Up Shop, luckily for you, it will be open until July 31st. With almost four weeks left, there's no need to brave harsh weather to get your hands on a pair...although, clearly I think it's worth it. After you get a pair, leave a comment indicating what colors and embellishments you chose. I would love to hear what you decided on!

As for me? I selected a green sole with gray straps and dove embellishments. What do you think?

Click HERE to view all of the beach party photos.


"Make Your Own Havaianas" Pop-Up Shop
North Avenue Beach (near beach house)
1600 North Lake Shore Drive


Special thanks to Havaianas, InStyle magazine and Alison Brod PR for kicking off the pop-up shop launch in high style and for allowing me to be a part of it all!