Special K™: Runway, Robert Verdi, The "Challenge" and a GIVEAWAY

A few weeks ago, Special K and crew hosted a "Strut Your Sassy" runway event right outside of the Thompson Center. Everyone, including tourists and those simply heading to work, were given a chance to walk the runway to receive some Special K goodies.

I even spotted a street performer and a mini model workin' the runway.

More important than the runway and complimentary snacks, that morning, was Special K's emphasis on the fact that when wearing the perfect pair of jeans, it's about more than just the number on the tag. It's about the confidence and sass you feel when you're wearing your favorite pair.

Celebrity stylist and all-around nice guy, Robert Verdi, was on hand to encourage everyone to walk the runway and give tips on finding the right jeans. Luckily, I was able to secure a few minutes with him where we talked about everything from his experience with Special K to the Fall trend he's looking forward to.

Robert admitted that he started on the Special K Challenge (which is a 2 week process that requires participants to replace two meals a day with Special K products) after a breakup, when he realized he needed to take better care of himself.  He explained that the reason he enjoys the Special K Challenge is because it is great for someone who is always on the go. Plus, he loves the protein bars and shakes. He has already lost 13lbs as a result of the challenge and exercise. So, clearly it is working!

Naturally, our discussion moved to the topic of fashion.

We chatted about finding the perfect pair of jeans and Robert offered up a few great tips:
1. "Don't go into the jean market blind". Don't be afraid to ask the salesperson which cut works best for your body type.
2. Don't always go with the trend. Once again this came back to body type. When you understand your body type, you will know which style of jeans to embrace and which to avoid.

We also talked about his favorite Fall trend, color-blocking.  He also loves when bold colors are paired with neutrals. And for those looking for a quick and affordable way to incorporate color into your wardrobe, Robert says that colored jeans are the answer.

Robert explained that at the end of the day, people want to feel confident when buying clothes. I couldn't agree more.

Which leads me to the Special K Challenge. With this 2-week challenge, Special K guarantees you will drop 1 jean size. Is it true? There's only one way to find out. The lovely folks at Special K has offered to give one of my readers a Special K Starter Pack filled with tons of goodies, including Special K protein bars, cracker chips and fruit crisps as well as a box of Special K Red Berries cereal and "The Special K Challenge & Beyond" book!

As you can see below, I've already received my Starter Pack. And I must admit that the Special K Red Berries cereal and the Strawberry Fruit Crisps are my ultimate favorites.

Here's how you can enter to win your very own Starter Pack:

1.  Go to the Special K Facebook page and upload a photo of yourself wearing your favorite pair of jeans.

2. Leave a comment below stating that you've uploaded your photo. Be sure to include your name and email address in the comment.

The contest ends September 30, 2011 at 11:59pm EST.  Click HERE for the complete giveaway rules.



And remember: At the end of the day, the Special K Challenge is not about losing weight. The main focus is healthier eating, in general. And living in Chicago, the capital of greasy spoons, we could all stand to change our diet a little bit, right? Right.

Good luck to everyone entering the giveaway!

UPDATE:

The winner has been selected...

Congratulations to Sassy Mommy!! 

I hope you enjoy your Special K™ Starter Pack!