November 8, 2011

Eddie Bauer: The Blogger Day Styling Event and My Reunion With The Brand

As long as I can remember Eddie Bauer has been synonymous with quality. In my high school days, if you owned an Eddie Bauer backpack or portfolio (remember those?), you were definitely considered as one of the "cool kids". But there was more to it than status. Yes, they cost more than most bags. But we all knew that purchasing an Eddie Bauer meant you could last all four years with the same bag, no problem. It was one of my first examples of the consumer mantra "you get what you pay for".

However, as time went on, Eddie Bauer fell off my radar. I knew it was the best source for down coats - I even blogged about one of their coats 2 years ago - but hadn't made a purchase in years!

So, when I was invited to to attend Eddie Bauer Blogger Day (#EBBloggerDay) and style models in the 2011 Holiday Collection, I jumped at the chance to reconnect with the brand and see what the store had to offer besides outerwear.

Before arriving to the Mag Mile store (600 N. Michigan Avenue), I had a chance to view some digital images of the collection and knew that the quilted leather Military Jacket (shown below) would be a blogger favorite.

But I was determined to use some of the other great pieces in the collection to style our lovely female model, Jade.

I'm somewhat addicted to the concept of layering. One, because it allows you to stay warm without too much bulk. And two, because it gives you the opportunity to really showcase your personal style. Of course, my look for Jade involved a bit of layering.

The plaid Pendleton Shirt layered under the cozy Easy Cardigan looked great belted at the waist and paired with skinny jeans and knee-high flat boots. I incorporated the necklace to add an unexpected hint of glam to this otherwise casual look.

I had so much fun styling Jade, I decided to style the male model, Michael.  I went up a notch with his layers.

Once again, a plaid shirt was used as the first layer. I started with the Pendleton Work Shirt and added the Diamond Cable Shawl Sweater. I topped off the look with the classic Canadian Downlight Vest. How cute is he?

After styling the models, it was time to shop and mingle with my blogger friends!

Check out more of the highlights:

women's holiday collection

Sperry Avon Boots*

men's holiday collection
Tabitha of trying on the EB Heritage Pendleton Jacket

with Andrea of
my purchase for the night

Eddie Bauer Blogger Day reunited me with the brand and reminded all of us that Eddie Bauer is the premier shopping destination for timeless pieces that are not only of the best quality (all items have  a lifetime guarantee) but will also keep you stylishly warm during those cold-weather days.

Have you shopped Eddie Bauer recently? What items do you have on your wishlist?

*footwear sold online only
**special thanks to Lainee, of Laforce-Stevens, for the invite and Eddie Bauer for hosting an amazing event

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Blogger Lindsey N. said...

I don't think I've ever bought anything from Eddie Bauer, but now I definitely want to! I can't wait to see you style what you bought.

Lindsey Soup

November 8, 2011 at 10:07 AM  
Blogger mikalsutherlin said...

You pulled this off at Eddie Bauer?! Amazing!

November 8, 2011 at 10:28 AM  
Anonymous Jac said...

Shop winter boots in Chicago! Visit CITY SOLES in Wicker Park for faux-fur trimmed and cold weather boots.

November 8, 2011 at 11:19 AM  
Blogger Andrea said...

A true fashionista like yourself Nikia can pull off styling of any kind. Loved your layering look on both models. Their sweaters are so adored...gotta love those knits! :) After trying on the Heritage Pendleton Jacket, it actually looked great on. But, of course my fave jacket was the quilted leather Military Jacket. The fit was perfect and with a knitted'd be all set.

This event was sooo much fun and my favorite EB jacket is definitely on my wishlist. Kudos to Eddie Bauer for an awesome blogger's night--this should be a semi-annual event. *wink, wink*

November 8, 2011 at 11:50 AM  
Blogger Tabitha said...

URGH - I NEED to own that jacket. Not want...NEED. Clearly it's a necessity.

November 8, 2011 at 5:07 PM  
Blogger ChiTown Fashionista said...

@Lindsey, you should definitely check them out. They've got some great items for the winter.

@mikal, thanks!!

@Andrea, thanks! And I'm so glad you were able to attend and join in on the fun.

@Tabitha, I expect to see you wearing it before the year is out. :)

November 10, 2011 at 2:33 PM  
Blogger Vivi said...

We had a similar day here in the DC area. Lots of fun and I was impressed with some of EB's clothing items. Especially, their fair isle cardigans.

November 13, 2011 at 1:28 PM  

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