MAGICLV Brand Discovery: Gräf & Lantz

One of the many highlights of my trip to MAGIC was discovering the quality wares of Gräf & Lantz. Made entirely in L.A., this brand's use of leather and felt immediately intrigued me.

Founders Holger Gräf and Daniel Lantz explained that what started off simply as a collection of felt and leather wine bottle holders has now expanded to bags, tech accessories and home goods.

Lantz's design skills mixed with Gräf's engineering background has resulted in a line that successfully marries the world's two oldest fabrics while dispelling the myth that felt items are too "crafty" and lack style.

Concerned about the durability of the products? No worries. Lantz ensured me that the merino wool felt, which he sources from Germany, is of the highest quality and will show no signs of pilling.

My top picks were the croc embossed totes, the colorblocked clutch bags and the iPad sleeves which consisted of brightly colored leather on one side and gray felt on the other.

The travel bags were also a favorite, with their perfect blend of ruggedness and refinement.

Although this was their upcoming Fall collection, many of these items are currently in the Gräf & Lantz online shop.

Here are more gems I spotted on the website:

clockwise from top left: Bradley messenger | Loden Green Pouch | Jaunt tote | Zenzi bag


I will most definitely be making a purchase in the near future. I'm thinking a Zenzi bag or colorblocked clutch for me and a Bradley messenger for hubby.

What do you think? Are you officially a fan of Gräf & Lantz now?